The term “social media” has taken on epic proportions in the business world. Reminiscent of land grabs in the wild west, many feel that they must do something, anything using social media to avoid falling behind. All too often, businesses decide to simply start posting once in a while without any sort of clarity as […]
You decided to give Twitter a try and have done all the right things. You carefully crafted your bio, personalized your profile, and started following and tweeting with intent. But Twitter is a busy place and you’re beginning to feel that keeping up with your feed is a full-time job. It’s time to talk about […]
Twitter Management Tips for Beginners: Using Lists Read More »
Getting started on Twitter can be a challenge. It sounds simple until you’re actually facing your screen and making decisions. How do you narrow down the Twitterverse into just the right people for you and what do you share? How do you establish a following so your message is heard? Below are some Twitter engagement […]
Twitter Engagement Tips: A Toolkit for Beginners Read More »
One of the benefits of coaching others is that you are reminded of how much you know. I recently helped someone get started on Twitter and it forced me to slow down, reflect, and consider the platform from the perspective of a novice. In doing so, I was reminded of what a big undertaking it […]
My career started when I joined the marketing team at Ace Medical doing market research. I loved that job. Not only did I get to work with dynamic and outgoing marketing and salespeople who represented everything I wanted to be, but I got to hang out in my comfort zone while doing it – crunching […]
How a Quiet Market Analyst Morphed Into a Social Marketing Butterfly Read More »
