What Is a Buyer Persona and Why Is It Important?

If you’ve been anywhere near the world of marketing in the last few years, you’ve probably heard the term “buyer persona.” It’s tossed out casually, as if everyone has one and everyone knows what it is.

But, that’s simply not true.

So, if you found this article after a covert search for “What Is a Buyer Persona?” and you’re hoping to find out what the heck everyone’s talking about, you’ve come to the right place. Continue reading “What Is a Buyer Persona and Why Is It Important?”

10 Free Writing Apps That Will Supercharge Your Content

No matter how much you enjoy writing, creating fresh, original marketing content on a schedule can be a grind. Especially if you’re not sure you’re doing it right. But, fortunately, there are hundreds of writing apps and other content marketing tools that can help.

Below is a list of 10 applications that will support your efforts to improve your content. The first 6 tools will impact the quality of your writing while the others help with planning, so you can design content that is more effective. And, all of these tools are free or offer a robust free version. Enjoy! Continue reading “10 Free Writing Apps That Will Supercharge Your Content”

10 Tips That Will Make You a Better Blogger

Many businesses start blogging simply to appear current. After all, no one wants to be the industry laggard and you certainly don’t want to miss out on attracting customers if all the hype about content turns out to be true.

So, you decide on a schedule and divide the work among your subject matter experts. The only requirement is to choose topics related to your business and produce quality articles that show off your brilliant team. Easy.

After some time, however, you might notice that the blog is working, but not at a level that is worth the effort. And, this can be particularly frustrating when your peers are reporting amazing success. Grrrrr.

At this point, you have two choices. Continue reading “10 Tips That Will Make You a Better Blogger”

15 Content Research Tools That Can Help Improve Your Results

Taking the time to think about your content, I mean really think, may seem like a luxury. But if you want content that resonates with your target audience and rises to the top of search engine results, you must carefully plan and research each topic.

But, this doesn’t mean you’re doomed to spend hours searching and bookmarking. There are a ton of content research tools that help make the job easier and I have captured a few of my favorites below to help get you started. Continue reading “15 Content Research Tools That Can Help Improve Your Results”

Why the Buyer’s Journey Is the Hero of Content Strategy

It’s easy to understand why content marketing has become so popular.

I mean, who doesn’t love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post, publish it and watch the traffic and leads roll in. Right?

Unfortunately, it’s not quite that simple.

Continue reading “Why the Buyer’s Journey Is the Hero of Content Strategy”

Are Keywords Still Important in 2017?

You say potāto, I say “potahto.”

A few months ago, I got into a debate on the topic of “keywords” that left me incredibly frustrated. Obviously, or I wouldn’t still be thinking about it today.

I suggested that blog posts should target specific keywords.

The person I was talking to said keywords don’t matter anymore, because search engines are so advanced they can now determine the searcher’s intent. They then went on to accuse me of suggesting old-school, black-hat search engine optimization (SEO) techniques like keyword stuffing.

Now, I don’t offend easily, but this last bit couldn’t have been further from the truth. So, I attempted to explain what I meant.

Continue reading “Are Keywords Still Important in 2017?”

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