Many businesses start blogging simply to appear current. After all, no one wants to be the industry laggard and you certainly don’t want to miss out on attracting customers if all the hype about content turns out to be true.
So, you decide on a schedule and divide the work among your subject matter experts. The only requirement is to choose topics related to your business and produce quality articles that show off your brilliant team. Easy.
After some time, however, you might notice that the blog is working, but not at a level that is worth the effort. And, this can be particularly frustrating when your peers are reporting amazing success. Grrrrr.
At this point, you have two choices. Continue reading “10 Tips That Will Make You a Better Blogger”