You’re good at what you do and you like creating content, but you’re busy running a business and don’t have time to become a content marketing expert. That’s where I come in.

I work with businesses who don’t need a full-time content marketing strategist, but would love to have one in their back-pocket. Whether you simply want some feedback, or are ready to build and execute a full-blown content marketing strategy, I would love to help.

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While every business is different, there are some common themes, so below is insight into how I package my services.

Content Marketing Services

Website Consultation
Content marketing starts with your website. Schedule a website content consultation to learn what you can do now and what to work toward.
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Content Strategy Jump Start
Effective content requires intention. Get help building the foundational elements of a content marketing strategy so you can jump right in.
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Strategic Content Marketing Plan
A content marketing machine needs a full-fledged plan. Get help building a content strategy and a 6 month, SEO optimized editorial calendar.
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Service Package Comparison

Content Marketing Services

 

Content Strategy Execution Services
When your strategy is complete, you may need help with execution. I offer retainer and project based pricing for a wide variety of tasks.
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Website Consultation
Service Package Details

You can produce the world’s best blog, but if your website isn’t designed to engage and convert your readers you’re wasting your time. Working with me always begins with a high-level website content consultation.

This package includes:

  • 1 Hour Discovery Session
    We will discuss your business – what you do, who you serve and your short and long-term goals. We will also explore what you have done to market your business so far – what worked, what didn’t and the challenges you encountered.
  • Website Assessment
    Armed with above information, I will perform a critical review of your website. I will look at how you address the needs of your customers and guide them through their journey with your brand. I will also review a few pieces of your content to get a sense for your style, quality and topical emphasis.
  • 1 Hour Feedback Session
    I will then share the results of my website assessment. This will include observations, feedback and cursory suggestions for improvements. I will also provide an informal written record of this feedback for your reference.

Key Deliverable: Verbal and informal written feedback and suggestions for website improvements.

If you’re just looking for feedback, this entry level package is perfect for you.

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Content Strategy Jump Start
Service Package Details

This package is for those who prefer to do things themselves, but need a nudge in the right direction. I will walk you through the basics of creating a content marketing strategy. Together, we will look at where you are today, where you would like to be and document the steps you will take to get there.

This package includes:

  • In-Depth Website Assessment
    I will examine your business, assess your website and provide feedback so you can start making improvements right away. We will then discuss your goals, objectives and available resources so I can begin to develop your content strategy.
  • Buyer Profile Development
    Together we will build a buyer persona (based on internal data only) and a buyer’s journey. Although I will perform much of the work, I will explain everything I’m doing so you can repeat this process.
  • Content Marketing Strategy
    Based on our prior work, I will propose strategies and tactics for meeting your goals and a focus for your content planning efforts. We will discuss these strategies, address your concerns and incorporate any feedback.

Key Deliverables:

– Website Assessment
– Buyer Persona
– Buyer’s Journey
– Content Strategy

This package is for those who want to jump in with targeted content development and catch up with a content marketing plan in parallel.

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Strategic Content Marketing Plan
Service Package Details

Anyone can develop content, but to be truly effective, you need a strategic content marketing plan. I will guide you through the creation of a full content marketing plan – complete with topic and keyword research and identification, an editorial calendar and an up-to-date inventory of your existing content.

I will work with you to assess the current state of your content, set goals for where you would like to be and help you design a plan and timeline for achieving them. When our work is complete, you will know exactly what you need to do, why you need to do it and the content you will create in the coming months.

This package includes:

  • In-Depth Website Assessment
    I will examine your business, assess your website and provide feedback so you can start making improvements right away. We will then explore your goals, objectives and available resources toward the development of a content strategy.
  • Buyer Profile and Content Inventory Development
    Together we will build a buyer persona (based on internal data only), a buyer’s journey and your content inventory. This work will guide the creation of your strategy and content plans.
  • Content Marketing Strategy
    Based on our prior work, I will propose strategies and tactics for meeting your goals and a focus for your content planning efforts. We will discuss these strategies, address your concerns and incorporate any feedback.
  • Topic and Keyword Research and Identification
    We will work together to create a list of topics and keywords that represent your business. I will then conduct research to identify the specific words people use when looking for solutions you provide.
  • Creation of 3-6 Month Editorial Calendar
    Based on our research, we will decide which topics to address with future content and plot them on an editorial calendar that aligns with your available resources.

Key Deliverables:

– Website Assessment
– Buyer Persona
– Buyer’s Journey
– Content Strategy
– Content Inventory (with performance metrics)
– Topic and Keyword Research
– 3-6 Month Editorial Calendar

When our work is complete, you will have a comprehensive content strategy to guide your creation, promotion and assessment efforts. The topic and keyword optimized editorial calendar will direct your day-to-day workflow. The buyer persona and journey will help keep your content focused. And, the content inventory will allow you to examine your existing content for improvement opportunities.

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Content Strategy Execution Services
Retainer or Project Based Pricing

Building a strategy and plan is just the start. Content marketing is an ongoing effort that requires an investment of resources and a highly-skilled team that can effectively plan, create and promote your content.

Let me fill in the gaps when you need an extra hand or don’t have the skills in-house. I am available on retainer or by project to help with the following tasks:

  • Editorial Services
  • SEO Optimization Services
  • Writing Services such as:
    • Blog Content
    • Website Copy
    • eMail Campaigns
  • Buyer Persona and Buyer Journey Development
  • Content Inventory and Auditing Services
  • Topic and Keyword Research and Identification
  • Social Media Profile Creation, Management and Training
  • Content Strategy Reviews and Updates

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