content strategy servicesEffective content marketing requires intention. Get help with your strategy and gain the insights you need to build a results-driven content marketing operation.

I offer two levels of content strategy services. The Content Strategy Jump Start is for those who are eager to get started and want guidance toward creating targeted content, while the Strategic Content Marketing Plan is for clients who want a complete roadmap.

The details are below, but you don’t need to decide right now – schedule a call and we’ll figure out which package is best for you.

 

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Content Strategy Package Comparison

Content Strategy Services

 


Content Strategy Jump Start
Package Details

This package is for those who prefer to do things themselves, but need a nudge in the right direction. I will walk you through the basics of creating a content marketing strategy. Together, we will look at where you are today, where you would like to go and document the steps you will take to get there.

This package includes:

  • In-Depth Website Assessment
    I will examine your business, assess your website and provide feedback so you can start making improvements right away. We will then discuss your goals, objectives and available resources so I can begin to develop your content strategy.
  • Buyer Profile Development
    Together we will build a buyer persona (based on internal data only) and a buyer’s journey. Although I will perform much of the work, I will explain everything I’m doing so you can repeat this process.
  • Content Marketing Strategy
    Based on our prior work, I will propose strategies and tactics for meeting your goals and a focus for your content planning efforts. We will discuss these strategies, address your concerns and incorporate any feedback.

Key Deliverables:
– Website Assessment
– Buyer Persona
– Buyer’s Journey
– Content Strategy

This package is for those who want to jump in with targeted content development and catch up with a content marketing plan in parallel.

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Strategic Content Marketing Plan
Package Details

Anyone can develop content, but to be truly effective, you need a strategic content marketing plan. I will guide you through the creation of a full content marketing plan – complete with topic and keyword research and identification, an editorial calendar and an up-to-date inventory of your existing content.

I will work with you to assess the current state of your content, set goals for where you would like to be and help you design a plan and timeline for achieving them. When our work is complete, you will know exactly what you need to do, why you need to do it and the content you will create in the coming months.

This package includes:

  • In-Depth Website Assessment
    I will examine your business, assess your website and provide feedback so you can start making improvements right away. We will then explore your goals, objectives and available resources toward the development of a content strategy.
  • Buyer Profile and Content Inventory Development
    Together we will build a buyer persona (based on internal data only), a buyer’s journey and your content inventory. This work will guide the creation of your strategy and content plans.
  • Content Marketing Strategy
    Based on our prior work, I will propose strategies and tactics for meeting your goals and a focus for your content planning efforts. We will discuss these strategies, address your concerns and incorporate any feedback.
  • Topic and Keyword Research and Identification
    We will work together to create a list of topics and keywords that represent your business. I will then conduct research to identify the specific words people use when looking for solutions you provide.
  • Creation of 3-6 Month Editorial Calendar
    Based on our research, we will decide which topics to address with future content and plot them on an editorial calendar that aligns with your available resources.

Key Deliverables:
– Website Assessment
– Buyer Persona
– Buyer’s Journey
– Content Strategy
– Content Inventory (with performance metrics)
– Topic and Keyword Research
– 3-6 Month Editorial Calendar

When our work is complete, you will have a comprehensive content strategy to guide your creation, promotion and assessment efforts. The topic and keyword optimized editorial calendar will direct your day-to-day workflow. The buyer persona and journey will help keep your content focused. And, the content inventory will allow you to examine your existing content for improvement opportunities.

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