Are Keywords Still Important in 2017?

You say potāto, I say “potahto.”

A few months ago, I got into a debate on the topic of “keywords” that left me incredibly frustrated. Obviously, or I wouldn’t still be thinking about it today.

I suggested that blog posts should target specific keywords.

The person I was talking to said keywords don’t matter anymore, because search engines are so advanced they can now determine the searcher’s intent. They then went on to accuse me of suggesting old-school, black-hat search engine optimization (SEO) techniques like keyword stuffing.

Now, I don’t offend easily, but this last bit couldn’t have been further from the truth. So, I attempted to explain what I meant.

Continue reading “Are Keywords Still Important in 2017?”

3 Important Questions to Ask Before Launching a Business Blog

If you’re a business owner, there’s little doubt that you’ve thought about starting a blog. Blogs can help you attract website traffic, convert visitors into leads and build your reputation as an expert in your field. What’s not to like?

Yet blogging requires a significant investment and if you don’t have your house in order it can be a magnificent waste of time. So get your blog off to a good start by asking yourself these three questions before you write a single word. Continue reading “3 Important Questions to Ask Before Launching a Business Blog”

How to Set Up Your Blog for Success

Business blogs are a great way to connect with customers and improve your website’s visibility in search engines. But there’s more to a blog than great writing. Successful blogs provide the reader with a positive, memorable experience. They are welcoming, engaging and they encourage the reader to linger, learn and share.

So before you hit publish, consider the perspective of your readers. Then design each of your communication channels (not only the blog) to meet their needs. For example: Continue reading “How to Set Up Your Blog for Success”

Word nerds unite!

Content marketers are writers. Whether we’re crafting short, 140 character tweets, copy for our next ad or a lengthy blog post, we love the process.

And . . . . we are always seeking ways to get better.

One of my fellow content marketers, Barry Feldman, put together this great post that summarizes a chapter on “power words” from a 30-year old book, then applies them to the work of today’s content writer.

If you like to nerd-out on words, check it out. It’s titled “12 Word Power Pointers for the Marketing Content Writer.

What Is Content Marketing (and How Can I Get Started)?

Gaining visibility for your business in today’s competitive world is not easy. Most of us understand the importance of a website and have come to accept that some level of social media activity is expected. But, once you have a handle on these basics, how do you attract a relevant audience?

This is what content marketing is intended to address. In this post, I will explain what content marketing is and how you can use it to attract the right audience for your business.

Continue reading “What Is Content Marketing (and How Can I Get Started)?”

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter?

Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter?

If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see a payoff for your efforts. Trust me, I know how frustrating this can be.

But, you cannot expect to find leads if the only thing you are doing is posting company updates and curated articles. While this is certainly an essential part of the equation and you may occasionally get lucky, for true lead generation you must be intentional about engagement.

Continue reading “6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)”

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