Online marketing has created endless opportunities for insight into competitive behavior and many options for collecting that information. This resource is intended to be a starting point with solutions for any budget – from start-ups and individuals who want freebies, to medium-sized organizations who are ready to dedicate resources toward a systematic approach to competitive monitoring.
The tools have been divided into the purpose they serve. There are others (not listed here) that cover multiple functions at once. Those will be addressed in a later update.