What are the Best Questions to Ask When Creating a Buyer Persona?

What are the Best Questions to Ask When Creating a Buyer Persona?

So, you’ve heard about the usefulness of buyer personas and have decided to roll up your sleeves and knock one out. I mean, really, how hard can it be? But, as you stare at the blank screen you realize that aside from capturing basic demographic information, you don’t know the first place to start. Buyer […]

The Best Competitive Intelligence Articles: July-Dec 2015

The Best Competitive Intelligence Articles: July-Dec 2015

Competitive intelligence as a discipline goes well beyond monitoring competitive activity.  True competitive intelligence is an ongoing process that involves gathering information about external factors that could impact your business and analyzing that information to identify and anticipate opportunities and threats.  These factors could include changes in the economy, regulations, culture, technology, suppliers, competition and […]

Digital Marketing Basics:  Lessons From a 12-Year-Old

Digital Marketing Basics: Lessons From a 12-Year-Old

I recently experienced a “bad” parenting moment.  My child was in a rage, I had no idea why and I got frustrated (ok, a little angry) because it just didn’t make sense.  At a loss, I gave her a snack and left the room.  The food vanished and when I saw her next she was […]

5 Insights About Marketing Gained by Blogging

5 Insights About Marketing Gained by Blogging

Business bloggers have to read . . . . a lot.  Unless you have a photographic memory, when addressing anything of substance you must refresh your knowledge and explore what others have been saying so you can provide value.  For this reason alone, blogging is an incredible exercise – it forces you to stay current […]

A Bit of Fatherly Advice About Online Etiquette

I am not a dad so you might be wondering about the title of this blog post, but I am married to a terrific one and in honor of Father’s day, I wanted to start with this sage advice from Thumper’s father – sweetly shared when he was caught gossiping in the movie “Bambi.” “If […]