How long does it take content marketing to work? Let’s unpack a few components of a content marketing strategy and examine how each one can drive results.
It’s easy to understand why content marketing has become so popular. I mean, who doesn’t love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post. Then you can […]
Gaining visibility for your business in today’s competitive world isn’t easy. Clearly, a website is important. And most companies have come to accept that they need to engage in social media. But once you have a handle on these basics, how do you attract an audience? This is what content marketing is for. What is […]