When Can I Expect Results from a Content Marketing Strategy?

When Can I Expect Results from a Content Marketing Strategy?

How long does it take content marketing to work? Let’s unpack a few components of a content marketing strategy and examine how each one can drive results.

What Is a Buyer Persona and Why Is It Important?

What Is a Buyer Persona and Why Is It Important?

Learn what buyer persona are, why they matter and how you can use them to do a better job of acquiring and serving your customers.

Why the Buyer’s Journey Is the Hero of Content Strategy

Why the Buyer’s Journey Is the Hero of Content Strategy

It’s easy to understand why content marketing has become so popular. I mean, who doesn’t love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post. Then you can […]

What Is Content Marketing (and How Can I Get Started)?

What Is Content Marketing (and How Can I Get Started)?

Gaining visibility for your business in today’s competitive world isn’t easy. Clearly, a website is important. And most companies have come to accept that they need to engage in social media. But once you have a handle on these basics, how do you attract an audience? This is what content marketing is for. What is […]

What are the Best Questions to Ask When Creating a Buyer Persona?

What are the Best Questions to Ask When Creating a Buyer Persona?

So, you’ve heard about the usefulness of buyer personas and have decided to roll up your sleeves and knock one out. I mean, really, how hard can it be? But, as you stare at the blank screen you realize that aside from capturing basic demographic information, you don’t know the first place to start. Buyer […]