Why Facebook Instant Articles Are a Gift to Marketers

Why Facebook Instant Articles Are a Gift to Marketers

Do you catch up on industry news on the go? Don’t you hate it when you click on a juicy headline only to encounter a slow loading or poorly formatted (for mobile) website? If you’re like most of us, you have no patience for this and will move on to the next piece of news. […]

How to Use LinkedIn to Gain Visibility and Generate Leads

How to Use LinkedIn to Gain Visibility and Generate Leads

With over 400 million active professional members, LinkedIn is a goldmine for lead generation yet many businesses struggle to use it effectively.  Although it may seem that the world is at your fingertips, the reality is that finding and pursuing leads on LinkedIn requires time, patience and dedication.  If you feel that your customers are […]

7 Sure Ways to Strengthen Your Brand with LinkedIn Groups

7 Sure Ways to Strengthen Your Brand with LinkedIn Groups

LinkedIn is a social channel that is 100% dedicated to professional interests.  While this singular focus can be refreshing it can also be limiting because its members are (understandably) selective about with whom they connect.  LinkedIn Groups offers a solution to this challenge by providing members with a way to reach beyond their personal networks.  In […]

How to Promote Your LinkedIn Company Page with Personal Profiles

How to Promote Your LinkedIn Company Page with Personal Profiles

Last updated March 19, 2019. It’s no secret that social media is a powerful tool for business and if your company sells B2B LinkedIn is a must. To make the most of this network, however, it’s important to understand the difference between personal profiles and company pages. More specifically, you need to know how to […]

How to Network on LinkedIn Without Being Annoying

How to Network on LinkedIn Without Being Annoying

LinkedIn is a social network, but many of us don’t view it that way. We think of it as an online Rolodex and a place to upload our resume so we can be found by our professional contacts and recruiters. But it has grown to be more than that. Professionals network on LinkedIn every day. […]

3 Ways to Update Your LinkedIn Profile for Better Results

3 Ways to Update Your LinkedIn Profile for Better Results

Last updated March 22, 2019. Does your LinkedIn profile read like a boring resume? Most of us update our LinkedIn profile when we’re looking for a new job, then forget about it once we achieve our goal. But since it’s now common to connect on LinkedIn whenever you meet someone new, it’s important to keep […]