What Is Content Marketing (and How Can I Get Started)?

What Is Content Marketing (and How Can I Get Started)?

Gaining visibility for your business in today’s competitive world isn’t easy. Clearly, a website is important. And most companies have come to accept that they need to engage in social media. But once you have a handle on these basics, how do you attract an audience? This is what content marketing is for. What is […]

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter? Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter? If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see […]

Is it Time to Dump Your Website for Social Media?

Is it Time to Dump Your Website for Social Media?

Last updated March 13, 2019. Do you remember when you decided to cancel your landline in favor of your cell phone? That amazing device had transcended its image as a luxury to become an essential tool. Out with the old, in with the new. Compare this to social media for business, which has gone from […]

What are the Best Questions to Ask When Creating a Buyer Persona?

What are the Best Questions to Ask When Creating a Buyer Persona?

So, you’ve heard about the usefulness of buyer personas and have decided to roll up your sleeves and knock one out. I mean, really, how hard can it be? But, as you stare at the blank screen you realize that aside from capturing basic demographic information, you don’t know the first place to start. Buyer […]

How One Killer Tool Can Transform Your Content Marketing

How One Killer Tool Can Transform Your Content Marketing

If you are wondering why your content marketing efforts are not achieving the desired result you’re not alone.  In fact, a recent study suggests that of the 88% of B2B businesses that use content marketing, only 30% of them say that it is effective. Does this mean that content marketing doesn’t work?  Well, no – […]

The Best Competitive Intelligence Articles: July-Dec 2015

The Best Competitive Intelligence Articles: July-Dec 2015

Competitive intelligence, as a discipline, goes well beyond monitoring competitive activity. True competitive intelligence is an ongoing process. It involves gathering information about external factors that could impact your business and analyzing that information to identify and anticipate opportunities and threats. These factors could include changes in the economy, regulations, culture, technology, suppliers, competition, and […]