Recovering from Content Marketing Mistakes

Recovering from Content Marketing Mistakes

What should you do when you make a content marketing mistake? Here are some tips for how to recover with your dignity intact.

What Is a Buyer Persona and Why Is It Important?

What Is a Buyer Persona and Why Is It Important?

Learn what buyer persona are, why they matter and how you can use them to do a better job of acquiring and serving your customers.

What Is Content Marketing (and How Can I Get Started)?

What Is Content Marketing (and How Can I Get Started)?

Gaining visibility for your business in today’s competitive world isn’t easy. Clearly, a website is important. And most companies have come to accept that they need to engage in social media. But once you have a handle on these basics, how do you attract an audience? This is what content marketing is for. What is […]

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter? Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter? If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see […]

What Does It Take to Build an Online Presence?

What Does It Take to Build an Online Presence?

Last updated March 13, 2019. When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be. People assume you know what they mean when they toss around terms like content, optimization, inbound, and organic. It can be frustrating when all you want is a straight answer […]

Is it Time to Dump Your Website for Social Media?

Is it Time to Dump Your Website for Social Media?

Last updated March 13, 2019. Do you remember when you decided to cancel your landline in favor of your cell phone? That amazing device had transcended its image as a luxury to become an essential tool. Out with the old, in with the new. Compare this to social media for business, which has gone from […]