6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter? Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter? If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see […]

What Does It Take to Build an Online Presence?

What Does It Take to Build an Online Presence?

Last updated March 13, 2019. When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be. People assume you know what they mean when they toss around terms like content, optimization, inbound, and organic. It can be frustrating when all you want is a straight answer […]

Is it Time to Dump Your Website for Social Media?

Is it Time to Dump Your Website for Social Media?

Last updated March 13, 2019. Do you remember when you decided to cancel your landline in favor of your cell phone? That amazing device had transcended its image as a luxury to become an essential tool. Out with the old, in with the new. Compare this to social media for business, which has gone from […]

Why Facebook Instant Articles Are a Gift to Marketers

Why Facebook Instant Articles Are a Gift to Marketers

Do you catch up on industry news on the go? Don’t you hate it when you click on a juicy headline only to encounter a slow loading or poorly formatted (for mobile) website? If you’re like most of us, you have no patience for this and will move on to the next piece of news. […]

5 Reasons Why Twitter Is Not a Waste of Time

5 Reasons Why Twitter Is Not a Waste of Time

Active participation on Twitter can be a bit like riding a wild bull. It’s fast paced, unpredictable and it requires a LOT of attention. This is the nature of Twitter. And if you’re using Twitter for business it’s also one of the reasons why you might question whether it’s a good investment of your time. “Where […]

How One Killer Tool Can Transform Your Content Marketing

How One Killer Tool Can Transform Your Content Marketing

If you are wondering why your content marketing efforts are not achieving the desired result you’re not alone.  In fact, a recent study suggests that of the 88% of B2B businesses that use content marketing, only 30% of them say that it is effective. Does this mean that content marketing doesn’t work?  Well, no – […]