How to Use LinkedIn to Gain Visibility and Generate Leads

How to Use LinkedIn to Gain Visibility and Generate Leads

With over 400 million active professional members, LinkedIn is a goldmine for lead generation yet many businesses struggle to use it effectively.  Although it may seem that the world is at your fingertips, the reality is that finding and pursuing leads on LinkedIn requires time, patience and dedication.  If you feel that your customers are […]

Influencer Marketing:  What You Need to Know to Get Started

Influencer Marketing: What You Need to Know to Get Started

Are you considering working with influencers to promote your brand?  Influencer marketing is a hot topic right now and while it can be effective it also involves risk.  Success lies in building strong, mutually beneficial relationships with influencers you can trust.  Take your time to understand the nuances of influencer marketing in your industry and […]

7 Sure Ways to Strengthen Your Brand with LinkedIn Groups

7 Sure Ways to Strengthen Your Brand with LinkedIn Groups

LinkedIn is a social channel that is 100% dedicated to professional interests.  While this singular focus can be refreshing it can also be limiting because its members are (understandably) selective about with whom they connect.  LinkedIn Groups offers a solution to this challenge by providing members with a way to reach beyond their personal networks.  In […]

How to Promote Your LinkedIn Company Page with Personal Profiles

How to Promote Your LinkedIn Company Page with Personal Profiles

Last updated March 19, 2019. It’s no secret that social media is a powerful tool for business and if your company sells B2B LinkedIn is a must. To make the most of this network, however, it’s important to understand the difference between personal profiles and company pages. More specifically, you need to know how to […]

How to Network on LinkedIn Without Being Annoying

How to Network on LinkedIn Without Being Annoying

LinkedIn is a social network, but many of us don’t view it that way. We think of it as an online Rolodex and a place to upload our resume so we can be found by our professional contacts and recruiters. But it has grown to be more than that. Professionals network on LinkedIn every day. […]

How to Set Reasonable Expectations for Social Media Results

How to Set Reasonable Expectations for Social Media Results

Are you getting frustrated with your social media results? Do you wish you had more followers, faster growth and better engagement with your posts? You’re not alone. Many engage in social media hoping to grow their business, but after the initial glow wears off they begin to wonder why their efforts aren’t yielding more success. […]