How One Killer Tool Can Transform Your Content Marketing

How One Killer Tool Can Transform Your Content Marketing

If you are wondering why your content marketing efforts are not achieving the desired result you’re not alone.  In fact, a recent study suggests that of the 88% of B2B businesses that use content marketing, only 30% of them say that it is effective. Does this mean that content marketing doesn’t work?  Well, no – […]

The Best Competitive Intelligence Articles: July-Dec 2015

The Best Competitive Intelligence Articles: July-Dec 2015

Competitive intelligence, as a discipline, goes well beyond monitoring competitive activity. True competitive intelligence is an ongoing process. It involves gathering information about external factors that could impact your business and analyzing that information to identify and anticipate opportunities and threats. These factors could include changes in the economy, regulations, culture, technology, suppliers, competition, and […]

The Best Competitive Intelligence Articles This Year

The Best Competitive Intelligence Articles This Year

Competitive intelligence is just one component of marketing strategy, but it’s an important one for digital marketers to keep in mind. Although the function of competitive intelligence may reside elsewhere in your organization, digital marketers who create content for online consumption must stay aware that their rivals are gathering that information for use in strategic […]