6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter? Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter? If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see […]

5 Reasons Why Twitter Is Not a Waste of Time

5 Reasons Why Twitter Is Not a Waste of Time

Active participation on Twitter can be a bit like riding a wild bull. It’s fast paced, unpredictable and it requires a LOT of attention. This is the nature of Twitter. And if you’re using Twitter for business it’s also one of the reasons why you might question whether it’s a good investment of your time. “Where […]

How to Effectively Use Twitter for Lead Generation

How to Effectively Use Twitter for Lead Generation

Social media is useful for many aspects of business, but in the end we all need to make money.  If you are on Twitter and your role at your company is supposed to contribute to the bottom line at some point you’re going to ask “Ok, seriously, how exactly can I use Twitter to generate leads?”  I […]

Everything You Need to Know About Twitter Chats

Everything You Need to Know About Twitter Chats

When you’ve grown comfortable with Twitter and have settled into a rhythm of posting, listening and managing followers you may find yourself wondering what to do next. A great way to kick your social activity into high gear is to start participating in Twitter chats. This guide will discuss what Twitter chats are, how they […]

Favorite Free Tools for Twitter Management

Favorite Free Tools for Twitter Management

Becoming familiar with Twitter in its native state is important. But as you get more comfortable you may find yourself wishing there was a better way of doing things. Using Twitter effectively means posting multiple times a day, staying on top of a fast feed and keeping track of a growing list of followers, which […]

Twitter Engagement Tips: A Toolkit for Beginners

Twitter Engagement Tips: A Toolkit for Beginners

Getting started on Twitter can be a challenge. It sounds simple until you’re actually facing your screen and making decisions. How do you narrow down the Twitterverse into just the right people for you and what do you share? How do you establish a following so your message is heard? Below are some twitter engagement […]