Content Marketing Services
Your content can deliver the recognition, traffic, and leads you crave! The key is intention. You need to build and promote content designed to achieve specific goals.
I provide a full range of content marketing services. And I can work with you to build and implement a customized content marketing strategy that will help you meet your business objectives.
A Range of Content Marketing Services
The scope of my services can vary. I favor organic content marketing strategies that deliver long term, sustainable results. Yet, I’m happy to incorporate paid digital marketing techniques when necessary. A typical engagement starts with a website assessment, includes all or some of the following services, and is often combined with professional SEO.
Content Strategy
A customer-centric content marketing strategy documenting your goals and plans for attracting your target audience.
Content Creation
Professionally written content such as blog posts, web pages, case studies, and email marketing campaigns.
Content Optimization
On-page SEO to answer customer questions, build brand awareness, and drive website traffic.
Content Promotion
Implementation of organic content promotion strategies such as SEO, social media, and newsletters.
Content Management
Content inventory and auditing to identify and prioritize content improvement and repurposing opportunities.
Content Reporting
Gain visibility into the success of your content marketing campaigns and track your progress toward your goals.
Is Content Marketing Right For You?
Content marketing is a long-term commitment where you dedicate resources toward the development of content assets that can deliver traffic, leads, and other benefits for years after you do the work. It takes time and patience. And, although it’s less expensive than advertising, it is an investment. I would encourage you to hire someone you trust and who will provide you with complete visibility into their methodologies.
I am an independent content marketing and SEO consultant, not a content marketing agency. I’ve spent years honing my craft and I can do much of this work myself. But we may find that we need a web developer or other subject matter expert. I’m happy to make recommendations (when possible) or work with whomever you choose.
My approach is collaborative, and I essentially become part of your team. Together, we will develop a plan for creating relevant content that will attract your target audience. You can hire me to lead this effort entirely or I can fill in the gaps on your team when you need an extra hand.
Ready to grow your business?
Let’s talk about content marketing services.
