Your content can deliver the recognition, traffic, and leads you crave! The key is intention. You must build and promote content designed to achieve specific goals. I provide a full range of content marketing services. I can collaborate with you and your team to build and implement a customized content marketing strategy that will help you meet your business objectives.
I favor organic content marketing strategies that deliver long-term, sustainable results. Yet, I’m happy to incorporate paid digital marketing techniques when necessary. A typical engagement starts with a website assessment, includes all or some of the following services, and is usually combined with professional SEO.
A customer-centric content marketing strategy documenting our goals and plans for attracting your target audience.
Professionally written content such as blog posts, service pages, lead magnets, case studies, and email marketing campaigns.
On- and off-page SEO to answer customer questions, build brand awareness, and drive website traffic.
Implementation of organic content promotion strategies such as SEO, social media, and newsletters.
Content inventory and auditing to identify and prioritize content improvement and repurposing opportunities.
Gain visibility into the success of your content marketing campaigns and track progress toward your goals.
Content marketing is a long-term commitment. It involves dedicating resources to developing content assets that can deliver traffic, leads, and other benefits for years after you do the work. It takes time and patience. Although it is less expensive than advertising, it is an investment. I encourage you to hire someone you trust and who will provide you with complete visibility into their methodologies.
I am an independent content marketing and SEO consultant, not a content marketing agency. I’ve spent years honing my craft and I can do much of this work myself. But we may find that we need a web developer or other subject matter experts. I’m happy to make recommendations (when possible) or work with whomever you choose.
My approach is collaborative, and I essentially become part of your team. Together, we will develop a plan for creating relevant content that will attract your target audience. You can hire me to lead this effort entirely or I can fill in the gaps on your team when you need an extra hand.
The key to an effective content marketing strategy is intention.
Let’s build a customized plan for you.
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