Being objective about your website and business is challenging, even if you know you need a change. Get an outside perspective and actionable advice through a website consulting service.
This service was designed for organizations that are planning to build and implement a content marketing or SEO strategy but need fresh, unbiased feedback to guide their decisions. I also provide it when kicking off my content marketing and professional SEO services, so it is a great way to start working together.
We will discuss your business – what you do, who you serve, and your short and long-term goals. Then we will talk about what you have been doing with your website (what has worked, what hasn’t, and any ideas you have in mind) so I can use these insights to focus the assessment.
Armed with the information above, I will perform a critical review of your website. I will explore your content through the eyes of a customer to determine how well you are addressing their needs and guiding them through their journey with your brand. I will click on links, submit forms, and push buttons in search of issues that may negatively affect the user experience and throw your audience off track. And, finally, I will do a light technical audit.
The ultimate purpose of this assessment is to identify issues with your website that may inhibit your ability to achieve your goals.
During this call, I will share the website assessment results, including observations, feedback, and actionable suggestions for improvement. I will also provide a written record of this information for reference.
The key to an effective content marketing strategy is intention.
Let’s build a customized plan for you.
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