Many concepts are easier to grasp when you provide a visual. Below are a few content marketing and SEO infographics I’ve created as part of my work. Feel free to download and use these resources in your own content. All I ask is that you credit me and include a link to my site as the original source.
Buyer Persona Questions
Buyer personas are research-based profiles that describe your target customers. They can help you generate content ideas and keep you focused on your audience when you’re building content. As such, they are a must-have resource for anyone responsible for planning and creating content.
To learn more about buyer personas and how you can use them, take a look at the following blog posts:
Buyer’s Journey Infographic
Your customers are going through a “journey” when it comes to their experience of your business. And they will need content that answers their questions at each step. Use this infographic when reviewing your plans, so you can spot and address gaps in your content.
To learn more about the buyer’s journey and how it can influence your strategy check out the following articles.
Image SEO Cheatsheet
Images are a great way to add visual appeal to your website. But did you know they can also improve your visibility in search? It takes a little more work, but a clever image that ranks well in image search can drive a ton of traffic to your site.
This cheatsheet explains how to optimize an image for SEO. And here are links to relevant blog posts for those who wish to learn more.