Content marketing is one of those disciplines where creativity and order collide. And, this becomes painfully obvious when you’re building a content marketing strategy because it introduces stuffy sounding terms like content inventory and audit into an otherwise creative process. Ugh.
Yet, content marketing is an investment that needs to drive value for your business and customers. An inventory and audit can help you figure out if you’re on the right track. So, in this post I’m going to explain what these terms mean, how they differ and how they can impact your content marketing strategy. Continue reading “The Content Inventory and Audit: Why Should You Care?”