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5 Ways to Build a Useful Editorial Calendar

5 Ways to Build a Useful Editorial Calendar

April 4, 2018

An editorial calendar is essential to a successful content marketing operation. But how do you build one that your team will actually use? Here are five ways to create an editorial calendar and the pros and cons of each method.

5 Content Promotion Techniques (and Tools to Help)

5 Content Promotion Techniques (and Tools to Help)

March 6, 2018

It’s 5:49 pm on a Tuesday evening. You finish a blog post, hit publish and head to dinner. When you arrive at the office on Wednesday, you eagerly check your metrics only to find that your post barely attracted a handful of visitors. And one of them was your mom. A frustrating situation for sure, […]

How to Get the Most Value from Your Content Audit

How to Get the Most Value from Your Content Audit

February 1, 2018

When you started building content to market your business, it’s unlikely the notion of a content audit ever crossed your mind. I mean, let’s be real, the image above is probably more in line with what you imagined. Many businesses begin creating content organically, with inspiration or necessity as their guide. But, unless you’re one […]

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