6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter?

Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter?

If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see a payoff for your efforts. Trust me, I know how frustrating this can be.

But, you cannot expect to find leads if the only thing you are doing is posting company updates and curated articles. While this is certainly an essential part of the equation and you may occasionally get lucky, for true lead generation you must be intentional about engagement.

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What Does It Take to Build an Online Presence?

When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be.  Terms like content, optimization, inbound, traffic and organic are thrown around casually and used interchangeably as if everyone knows what they mean.

My clients tend to be incredibly smart people who know that they need to step up their online game, but either don’t have the time or desire to do it themselves.  They also want someone who can help them understand the big picture.  Only then can we identify what they already have in place, how well it meets with current expectations and what we need to address next.

Below is a high level view of the components involved in building an online presence with a brief description of the level of sophistication that is currently expected.

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Is it Time to Dump Your Website for Social Media?

Do you remember when you decided to cancel your landline in favor of your cell phone?  That amazing device had transcended its image as a luxury to become an essential tool.  Out with the old, in with the new.

Compare this to social media for business, which has gone from a novel experiment (mostly for interns) to a strategic weapon when managed by seasoned professionals.  As business participation on social platforms continues to grow and the platforms themselves offer more capabilities, some have begun to ask, “Is it time to dump our website in favor of a robust presence on social media?”

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Why Facebook Instant Articles are a Gift to Marketers

Do you catch up on industry news on the go?  Don’t you hate it when you click on a juicy headline only to encounter a slow loading or poorly formatted (for mobile) website?  If you’re like most of us, you have no patience for this and will quickly move on to the next piece of news.

Business owners, take note.  This kind of user experience is the kiss of death for your website content.  Google announced last year that mobile had overtaken desktop as the primary way people search online and if you use social media to promote your business the statistics are even worse.  Facebook’s Q4 2015 report shows that 90% of its daily active users access Facebook via mobile device.

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5 Reasons Why Twitter Is Not a Waste of Time

Active participation in Twitter can be a bit like riding a wild bull. It is fast paced, unpredictable and it requires a LOT of attention. This is the nature of Twitter and if you are using it for business it is also one of the reasons why you might question whether it is a good investment of your time.

“Where are the leads?” you might ask. “Where is the ROI?”

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How to Use LinkedIn to Gain Visibility and Generate Leads

With over 400 million active professional members, LinkedIn is a goldmine for lead generation yet many businesses struggle to use it effectively.  Although it may seem that the world is at your fingertips, the reality is that finding and pursuing leads on LinkedIn requires time, patience and dedication.  If you feel that your customers are on LinkedIn and you are ready to roll up your sleeves, commit to a systematic approach and give this channel the attention it deserves, this post is for you.

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