6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter? Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter? If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see […]

What Does It Take to Build an Online Presence?

What Does It Take to Build an Online Presence?

When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be.  Terms like content, optimization, inbound, traffic and organic are thrown around casually and used interchangeably as if everyone knows what they mean. My clients tend to be incredibly smart people who know that they need […]

Is it Time to Dump Your Website for Social Media?

Is it Time to Dump Your Website for Social Media?

Do you remember when you decided to cancel your landline in favor of your cell phone?  That amazing device had transcended its image as a luxury to become an essential tool.  Out with the old, in with the new. Compare this to social media for business, which has gone from a novel experiment (mostly for interns) to a […]

Why Facebook Instant Articles are a Gift to Marketers

Why Facebook Instant Articles are a Gift to Marketers

Do you catch up on industry news on the go?  Don’t you hate it when you click on a juicy headline only to encounter a slow loading or poorly formatted (for mobile) website?  If you’re like most of us, you have no patience for this and will quickly move on to the next piece of […]

5 Reasons Why Twitter Is Not a Waste of Time

5 Reasons Why Twitter Is Not a Waste of Time

Active participation in Twitter can be a bit like riding a wild bull. It is fast paced, unpredictable and it requires a LOT of attention. This is the nature of Twitter and if you are using it for business it is also one of the reasons why you might question whether it is a good […]

How to Use LinkedIn to Gain Visibility and Generate Leads

How to Use LinkedIn to Gain Visibility and Generate Leads

With over 400 million active professional members, LinkedIn is a goldmine for lead generation yet many businesses struggle to use it effectively.  Although it may seem that the world is at your fingertips, the reality is that finding and pursuing leads on LinkedIn requires time, patience and dedication.  If you feel that your customers are […]