When was the last time you got a lead through Twitter?
Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter?
If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see a payoff for your efforts. Trust me, I know how frustrating this can be.
But, you cannot expect to find leads if the only thing you are doing is posting company updates and curated articles. While this is certainly an essential part of the equation and you may occasionally get lucky, for true lead generation you must be intentional about engagement.