An editorial calendar is essential to a successful content marketing operation. But how do you build one that your team will actually use? Here are five ways to create an editorial calendar and the pros and cons of each method.
Taking the time to think about your content, I mean really think, may seem like a luxury. But if you want content that resonates with your target audience and rises to the top of search engine results, you must carefully plan and research each topic. This doesn’t mean you’re doomed to spend hours searching and bookmarking. […]