What Is Content Marketing (and How Can I Get Started)?

What Is Content Marketing (and How Can I Get Started)?

Gaining visibility for your business in today’s competitive world is not easy. Most of us understand the importance of a website and have come to accept that some level of social media activity is expected. But, once you have a handle on these basics, how do you attract a relevant audience? This is what content […]

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter? Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter? If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see […]

What Does It Take to Build an Online Presence?

What Does It Take to Build an Online Presence?

When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be.  Terms like content, optimization, inbound, traffic and organic are thrown around casually and used interchangeably as if everyone knows what they mean. My clients tend to be incredibly smart people who know that they need […]

Is it Time to Dump Your Website for Social Media?

Is it Time to Dump Your Website for Social Media?

Do you remember when you decided to cancel your landline in favor of your cell phone?  That amazing device had transcended its image as a luxury to become an essential tool.  Out with the old, in with the new. Compare this to social media for business, which has gone from a novel experiment (mostly for interns) to a […]

Why Facebook Instant Articles are a Gift to Marketers

Why Facebook Instant Articles are a Gift to Marketers

Do you catch up on industry news on the go?  Don’t you hate it when you click on a juicy headline only to encounter a slow loading or poorly formatted (for mobile) website?  If you’re like most of us, you have no patience for this and will quickly move on to the next piece of […]

What are the Best Questions to Ask When Creating a Buyer Persona?

What are the Best Questions to Ask When Creating a Buyer Persona?

So, you’ve heard about the usefulness of buyer personas and have decided to roll up your sleeves and knock one out. I mean, really, how hard can it be? But, as you stare at the blank screen you realize that aside from capturing basic demographic information, you don’t know the first place to start. Buyer […]