What Is Content Marketing (and How Can I Get Started)?

What Is Content Marketing (and How Can I Get Started)?

Gaining visibility for your business in today’s competitive world isn’t easy. Clearly, a website is important. And most companies have come to accept that they need to engage in social media. But once you have a handle on these basics, how do you attract an audience? This is what content marketing is for. What is […]

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter? Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter? If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see […]

5 Reasons Why Twitter Is Not a Waste of Time

5 Reasons Why Twitter Is Not a Waste of Time

Active participation on Twitter can be a bit like riding a wild bull. It’s fast paced, unpredictable and it requires a LOT of attention. This is the nature of Twitter. And if you’re using Twitter for business it’s also one of the reasons why you might question whether it’s a good investment of your time. “Where […]

How to Use LinkedIn to Gain Visibility and Generate Leads

How to Use LinkedIn to Gain Visibility and Generate Leads

With over 400 million active professional members, LinkedIn is a goldmine for lead generation yet many businesses struggle to use it effectively.  Although it may seem that the world is at your fingertips, the reality is that finding and pursuing leads on LinkedIn requires time, patience and dedication.  If you feel that your customers are […]

7 Sure Ways to Strengthen Your Brand with LinkedIn Groups

7 Sure Ways to Strengthen Your Brand with LinkedIn Groups

LinkedIn is a social channel that is 100% dedicated to professional interests.  While this singular focus can be refreshing it can also be limiting because its members are (understandably) selective about with whom they connect.  LinkedIn Groups offers a solution to this challenge by providing members with a way to reach beyond their personal networks.  In […]

How to Network on LinkedIn Without Being Annoying

How to Network on LinkedIn Without Being Annoying

LinkedIn is a social network, but many of us don’t view it that way. We think of it as an online Rolodex and a place to upload our resume so we can be found by our professional contacts and recruiters. But it has grown to be more than that. Professionals network on LinkedIn every day. […]