How to Use LinkedIn to Gain Visibility and Generate Leads

How to Use LinkedIn to Gain Visibility and Generate Leads

With over 400 million active professional members, LinkedIn is a goldmine for lead generation yet many businesses struggle to use it effectively.  Although it may seem that the world is at your fingertips, the reality is that finding and pursuing leads on LinkedIn requires time, patience and dedication.  If you feel that your customers are […]

7 Sure Ways to Strengthen Your Brand with LinkedIn Groups

7 Sure Ways to Strengthen Your Brand with LinkedIn Groups

LinkedIn is a social channel that is 100% dedicated to professional interests.  While this singular focus can be refreshing it can also be limiting because its members are (understandably) selective about with whom they connect.  LinkedIn Groups offers a solution to this challenge by providing members with a way to reach beyond their personal networks.  In […]

How to Promote Your LinkedIn Company Page with Personal Profiles

How to Promote Your LinkedIn Company Page with Personal Profiles

Last updated March 19, 2019. It’s no secret that social media is a powerful tool for business and if your company sells B2B LinkedIn is a must. To make the most of this network, however, it’s important to understand the difference between personal profiles and company pages. More specifically, you need to know how to […]