6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter? Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter? If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see […]

What are the Best Questions to Ask When Creating a Buyer Persona?

What are the Best Questions to Ask When Creating a Buyer Persona?

So, you’ve heard about the usefulness of buyer personas and have decided to roll up your sleeves and knock one out. I mean, really, how hard can it be? But, as you stare at the blank screen you realize that aside from capturing basic demographic information, you don’t know the first place to start. Buyer […]

How to Use LinkedIn to Gain Visibility and Generate Leads

How to Use LinkedIn to Gain Visibility and Generate Leads

With over 400 million active professional members, LinkedIn is a goldmine for lead generation yet many businesses struggle to use it effectively.  Although it may seem that the world is at your fingertips, the reality is that finding and pursuing leads on LinkedIn requires time, patience and dedication.  If you feel that your customers are […]

How to Network on LinkedIn Without Being Annoying

How to Network on LinkedIn Without Being Annoying

LinkedIn is a social network, but many of us don’t view it that way. We think of it as an online Rolodex and a place to upload our resume so we can be found by our professional contacts and recruiters. But it has grown to be more than that. Professionals network on LinkedIn every day. […]

3 Ways to Update Your LinkedIn Profile for Better Results

3 Ways to Update Your LinkedIn Profile for Better Results

Last updated March 22, 2019. Does your LinkedIn profile read like a boring resume? Most of us update our LinkedIn profile when we’re looking for a new job, then forget about it once we achieve our goal. But since it’s now common to connect on LinkedIn whenever you meet someone new, it’s important to keep […]

How to Effectively Use Twitter for Lead Generation

How to Effectively Use Twitter for Lead Generation

Social media is useful for many aspects of business, but in the end we all need to make money.  If you are on Twitter and your role at your company is supposed to contribute to the bottom line at some point you’re going to ask “Ok, seriously, how exactly can I use Twitter to generate leads?”  I […]