5 Content Promotion Ideas (and Tools to Help)

5 Content Promotion Ideas (and Tools to Help)

Promotion is an essential part of any content marketing strategy and there are hundreds of content promotion techniques to choose from. Here are a few key suggestions and the tools that can make it easier.

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

6 Ways to Pursue Leads on Twitter (Hint: You Don’t Have to Be a Marketer)

When was the last time you got a lead through Twitter? Perhaps I should rephrase that . . . Have you ever gotten a lead through Twitter? If you are reading this post, you’re probably becoming disillusioned with this particular social network. It requires a tremendous amount of time and you have yet to see […]

Why Facebook Instant Articles Are a Gift to Marketers

Why Facebook Instant Articles Are a Gift to Marketers

Do you catch up on industry news on the go? Don’t you hate it when you click on a juicy headline only to encounter a slow loading or poorly formatted (for mobile) website? If you’re like most of us, you have no patience for this and will move on to the next piece of news. […]

5 Reasons Why Twitter Is Not a Waste of Time

5 Reasons Why Twitter Is Not a Waste of Time

Active participation on Twitter can be a bit like riding a wild bull. It’s fast paced, unpredictable and it requires a LOT of attention. This is the nature of Twitter. And if you’re using Twitter for business it’s also one of the reasons why you might question whether it’s a good investment of your time. “Where […]

How to Effectively Use Twitter for Lead Generation

How to Effectively Use Twitter for Lead Generation

Social media is useful for many aspects of business, but in the end we all need to make money.  If you are on Twitter and your role at your company is supposed to contribute to the bottom line at some point you’re going to ask “Ok, seriously, how exactly can I use Twitter to generate leads?”  I […]

Everything You Need to Know About Twitter Chats

Everything You Need to Know About Twitter Chats

When you’ve grown comfortable with Twitter and have settled into a rhythm of posting, listening and managing followers you may find yourself wondering what to do next. A great way to kick your social activity into high gear is to start participating in Twitter chats. This guide will discuss what Twitter chats are, how they […]