10 Free Writing Apps That Will Supercharge Your Content

10 Free Writing Apps That Will Supercharge Your Content

Crafting content is frustrating when it doesn’t seem to be working. These 10 free writing apps will help you build content that is effective.

How to Research Blog Post Ideas That Perform

How to Research Blog Post Ideas That Perform

If the thought of researching blog post ideas makes you a little woozy I don’t blame you at all. The word “research” conjures up images of sluggishly wading through materials, running into dead ends and ultimately wasting tons of time. No one likes to waste time. Yet, a quick search of your topic on Google […]

10 Tips That Will Make You a Better Blogger

10 Tips That Will Make You a Better Blogger

Many businesses start blogging simply to appear current. After all, no one wants to be the industry laggard and you certainly don’t want to miss out on attracting customers if all the hype about content turns out to be true. So, you decide on a schedule and divide the work among your subject matter experts. […]

Why the Buyer’s Journey Is the Hero of Content Strategy

Why the Buyer’s Journey Is the Hero of Content Strategy

It’s easy to understand why content marketing has become so popular. I mean, who doesn’t love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post, publish it and […]

Are Keywords Still Important in 2017?

Are Keywords Still Important in 2017?

You say potāto, I say “potahto.” A few months ago, I got into a debate on the topic of “keywords” that left me incredibly frustrated. Obviously, or I wouldn’t still be thinking about it today. I suggested that blog posts should target specific keywords. The person I was talking to said keywords don’t matter anymore, […]

3 Important Questions to Ask Before Launching a Business Blog

3 Important Questions to Ask Before Launching a Business Blog

  If you’re a business owner, there’s little doubt that you’ve thought about starting a blog. Blogs can help you attract website traffic, convert visitors into leads and build your reputation as an expert in your field. What’s not to like? Yet blogging requires a significant investment and if you don’t have your house in […]