10 Tips That Will Make You a Better Blogger

Many businesses start blogging simply to appear current. After all, no one wants to be the industry laggard and you certainly don’t want to miss out on attracting customers if all the hype about content turns out to be true.

So, you decide on a schedule and divide the work among your subject matter experts. The only requirement is to choose topics related to your business and produce quality articles that show off your brilliant team. Easy.

After some time, however, you might notice that the blog is working, but not at a level that is worth the effort. And, this can be particularly frustrating when your peers are reporting amazing success. Grrrrr.

At this point, you have two choices. Continue reading “10 Tips That Will Make You a Better Blogger”

Why the Buyer’s Journey Is the Hero of Content Strategy

It’s easy to understand why content marketing has become so popular.

I mean, who doesn’t love the idea of attracting a target audience organically (ahem, for free) by sharing unique, helpful or thought-provoking nuggets of wisdom? All you need to do is spend a couple hours whipping up a killer blog post, publish it and watch the traffic and leads roll in. Right?

Unfortunately, it’s not quite that simple.

Continue reading “Why the Buyer’s Journey Is the Hero of Content Strategy”

Are Keywords Still Important in 2017?

You say potāto, I say “potahto.”

A few months ago, I got into a debate on the topic of “keywords” that left me incredibly frustrated. Obviously, or I wouldn’t still be thinking about it today.

I suggested that blog posts should target specific keywords.

The person I was talking to said keywords don’t matter anymore, because search engines are so advanced they can now determine the searcher’s intent. They then went on to accuse me of suggesting old-school, black-hat search engine optimization (SEO) techniques like keyword stuffing.

Now, I don’t offend easily, but this last bit couldn’t have been further from the truth. So, I attempted to explain what I meant.

Continue reading “Are Keywords Still Important in 2017?”

3 Important Questions to Ask Before Launching a Business Blog

If you’re a business owner, there’s little doubt that you’ve thought about starting a blog. Blogs can help you attract website traffic, convert visitors into leads and build your reputation as an expert in your field. What’s not to like?

Yet blogging requires a significant investment and if you don’t have your house in order it can be a magnificent waste of time. So get your blog off to a good start by asking yourself these three questions before you write a single word. Continue reading “3 Important Questions to Ask Before Launching a Business Blog”

How to Set Up Your Blog for Success

Business blogs are a great way to connect with customers and improve your website’s visibility in search engines. But there’s more to a blog than great writing. Successful blogs provide the reader with a positive, memorable experience. They are welcoming, engaging and they encourage the reader to linger, learn and share.

So before you hit publish, consider the perspective of your readers. Then design each of your communication channels (not only the blog) to meet their needs. For example: Continue reading “How to Set Up Your Blog for Success”

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