Recovering from a Content Marketing Mistake

Recovering from a Content Marketing Mistake

What should you do when you make a content marketing mistake? Here are some tips for how to recover with your dignity intact.

Taking Stock of What Really Matters

Taking Stock of What Really Matters

Expressing gratitude after fleeing the Thomas Fire. Harness the challenging moments in life to re-focus on what really matters.

Digital Marketing Reminders Gained from a European Vacation

Digital Marketing Reminders Gained from a European Vacation

My family and I just returned from a much-needed vacation to France and Spain. It was a dream trip made affordable by the amazing hospitality of our European friends. I had planned to get ahead with this blog but a new freelance project took priority. So I decided to skip a couple posts and let […]

5 Insights About Marketing Gained by Blogging

5 Insights About Marketing Gained by Blogging

Business bloggers have to read . . . . a lot. Unless you have a photographic memory, when addressing anything of substance you must refresh your knowledge and explore what others have been saying so you can provide value. For this reason alone, blogging is an incredible exercise. It forces you to stay current and to […]

A Bit of Fatherly Advice About Online Etiquette

I am not a dad so you might be wondering about the title of this blog post. But I’m married to a terrific one and in honor of Father’s day, I wanted to start with this sage advice from Thumper’s father – sweetly shared when he was caught gossiping in the movie “Bambi.” “If you can’t […]

How a Quiet Market Analyst Morphed Into a Social Marketing Butterfly

How a Quiet Market Analyst Morphed Into a Social Marketing Butterfly

My career started when I joined the marketing team at Ace Medical doing market research. I loved that job. Not only did I get to work with dynamic and outgoing marketing and sales people who represented everything I wanted to be, but I got to hang out in my comfort zone while doing it – […]