When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be.  Terms like content, optimization, inbound, traffic and organic are thrown around casually and used interchangeably as if everyone knows what they mean.

My clients tend to be incredibly smart people who know that they need to step up their online game, but either don’t have the time or desire to do it themselves.  They also want someone who can help them understand the big picture.  Only then can we identify what they already have in place, how well it meets with current expectations and what we need to address next.

Below is a high level view of the components involved in building an online presence with a brief description of the level of sophistication that is currently expected.

Continue reading “What Does It Take to Build an Online Presence?” →