Are Keywords Still Important in 2017?

You say potāto, I say “potahto.”

A few months ago, I got into a debate on the topic of “keywords” that left me incredibly frustrated. Obviously, or I wouldn’t still be thinking about it today.

I suggested that blog posts should target specific keywords.

The person I was talking to said keywords don’t matter anymore, because search engines are so advanced they can now determine the searcher’s intent. They then went on to accuse me of suggesting old-school, black-hat search engine optimization (SEO) techniques like keyword stuffing.

Now, I don’t offend easily, but this last bit couldn’t have been further from the truth. So, I attempted to explain what I meant.

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What Does It Take to Build an Online Presence?

When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be.  Terms like content, optimization, inbound, traffic and organic are thrown around casually and used interchangeably as if everyone knows what they mean.

My clients tend to be incredibly smart people who know that they need to step up their online game, but either don’t have the time or desire to do it themselves.  They also want someone who can help them understand the big picture.  Only then can we identify what they already have in place, how well it meets with current expectations and what we need to address next.

Below is a high level view of the components involved in building an online presence with a brief description of the level of sophistication that is currently expected.

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Are Backlinks in Blog Comments Bad for SEO?

Social engagement can be fraught with land mines.  For instance, if I make a comment on a blog and share something about my business, doesn’t it make sense to include a link to my website and wouldn’t this be a good way to drive traffic?  While this may sound completely reasonable, it is more complicated than you might think because this sort of activity can impact how your website is ranked by search engines.

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