Are Keywords Still Important in 2017?

You say potāto, I say “potahto.” A few months ago, I got into a debate on the topic of “keywords” that left me incredibly frustrated. Obviously, or I wouldn’t still be thinking about it today. I suggested that blog posts should target specific keywords. The person I was talking to said keywords don't matter anymore,... Continue Reading →

What Does It Take to Build an Online Presence?

When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be.  Terms like content, optimization, inbound, traffic and organic are thrown around casually and used interchangeably as if everyone knows what they mean. My clients tend to be incredibly smart people who know that they need... Continue Reading →

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