How to Research Blog Post Ideas That Perform

How to Research Blog Post Ideas That Perform

If the thought of researching blog post ideas makes you a little woozy I don’t blame you at all. The word “research” conjures up images of sluggishly wading through materials, running into dead ends and ultimately wasting tons of time. No one likes to waste time. Yet, a quick search of your topic on Google […]

Are Keywords Still Important in 2017?

Are Keywords Still Important in 2017?

You say potāto, I say “potahto.” A few months ago, I got into a debate on the topic of “keywords” that left me incredibly frustrated. Obviously, or I wouldn’t still be thinking about it today. I suggested that blog posts should target specific keywords. The person I was talking to said keywords don’t matter anymore, […]

What Does It Take to Build an Online Presence?

What Does It Take to Build an Online Presence?

When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be.  Terms like content, optimization, inbound, traffic and organic are thrown around casually and used interchangeably as if everyone knows what they mean. My clients tend to be incredibly smart people who know that they need […]

Are Backlinks in Blog Comments Bad for SEO?

Are Backlinks in Blog Comments Bad for SEO?

Social engagement can be fraught with land mines.  For instance, if I make a comment on a blog and share something about my business, doesn’t it make sense to include a link to my website and wouldn’t this be a good way to drive traffic?  While this may sound completely reasonable, it is more complicated than […]