An editorial calendar is essential to a successful content marketing operation. But how do you build one that your team will actually use? Here are five ways to create an editorial calendar and the pros and cons of each method.
When you started building content to market your business, it’s unlikely the notion of a content audit ever crossed your mind. I mean, let’s be real, the image above is probably more in line with what you imagined. Many businesses begin creating content organically, with inspiration or necessity as their guide. But, unless you’re one […]
A content inventory and audit are essential to an effective content marketing strategy. Learn what they are and how they can impact your success.