An editorial calendar is essential to a successful content marketing operation. But how do you build one that your team will actually use? Here are five ways to create an editorial calendar and the pros and cons of each method.
When you started building content to market your business, it’s unlikely the notion of a content audit ever crossed your mind. I mean, let’s be real, the image above is probably more in line with what you imagined. Many businesses begin creating content organically, with inspiration or necessity as their guide. But, unless you’re one […]
Blogging is a lot of work, but the visibility and traffic it can drive to your website can make it all worthwhile. Make sure your effort pays off by learning how to write SEO friendly blog posts.