15 Content Research Tools That Can Help Improve Your Results

15 Content Research Tools That Can Help Improve Your Results

Taking the time to think about your content, I mean really think, may seem like a luxury. But if you want content that resonates with your target audience and rises to the top of search engine results, you must carefully plan and research each topic. This doesn’t mean you’re doomed to spend hours searching and bookmarking. […]

Why are Keywords Important for Your Business?

Why are Keywords Important for Your Business?

Last updated March 7, 2019. You say potāto, I say “potahto.” I once got into a debate on the topic of “keywords” that left me incredibly frustrated. Obviously, or I wouldn’t still be thinking about it today. I suggested we research blog topics and target specific keywords. The person I was talking to asked: “Why […]

What Does It Take to Build an Online Presence?

What Does It Take to Build an Online Presence?

Last updated March 13, 2019. When I start working with a new client, I quickly remember how overwhelming the world of digital marketing can be. People assume you know what they mean when they toss around terms like content, optimization, inbound, and organic. It can be frustrating when all you want is a straight answer […]

Are Backlinks in Blog Comments Bad for SEO?

Are Backlinks in Blog Comments Bad for SEO?

Social engagement is fraught with land mines. For instance, if I make a comment on a blog and share something about my business, doesn’t it make sense to include a link to my website and wouldn’t this be a good way to drive traffic? While this may sound completely reasonable, it’s more complicated than you might […]