A content inventory and audit are essential to an effective content marketing strategy. Learn what they are and how they can impact your success.
Last updated March 3, 2020. If the thought of learning how to research blog topics makes you a little woozy I don’t blame you at all. The word “research” conjures up images of sluggishly wading through materials, running into dead ends, and ultimately wasting tons of time. No one likes to waste time. Yet, a […]
Taking the time to think about your content, I mean really think, may seem like a luxury. But if you want content that resonates with your target audience and rises to the top of search engine results, you must carefully plan and research each topic. This doesn’t mean you’re doomed to spend hours searching and bookmarking. […]
Last updated March 7, 2019. You say potāto, I say “potahto.” I once got into a debate on the topic of “keywords” that left me incredibly frustrated. Obviously, or I wouldn’t still be thinking about it today. I suggested we research blog topics and target specific keywords. The person I was talking to asked: “Why […]