If you are wondering why your content marketing efforts are not achieving the desired result you’re not alone. In fact, a recent study suggests that of the 88% of B2B businesses that use content marketing, only 30% of them say that it is effective. Does this mean that content marketing doesn’t work? Well, no – […]
How One Killer Tool Can Transform Your Content Marketing Read More »
Are you considering working with influencers to promote your brand? Influencer marketing is a hot topic right now and while it can be effective it also involves risk. Success lies in building strong, mutually beneficial relationships with influencers you can trust. Take your time to understand the nuances of influencer marketing in your industry and […]
Influencer Marketing: What You Need to Know to Get Started Read More »
Are you getting frustrated with your social media results? Do you wish you had more followers, faster growth, and better engagement with your posts? You’re not alone. Many engage in social media hoping to grow their business, but after the initial glow wears off they begin to wonder why their efforts aren’t yielding more success. […]
How to Set Reasonable Expectations for Social Media Results Read More »
Social engagement is fraught with land mines. For instance, if I make a comment on a blog and share something about my business, doesn’t it make sense to include a link to my website and wouldn’t this be a good way to drive traffic? While this may sound completely reasonable, it’s more complicated than you might […]
Business bloggers have to read . . . . a lot. Unless you have a photographic memory, when addressing anything of substance you must refresh your knowledge and explore what others have been saying so you can provide value. For this reason alone, blogging is an incredible exercise. It forces you to stay current and to […]
